Vintage Hudson’s Soap Porcelain Enamel Advertising Sign | c1920s–1940s | 92 x 62cm

A Genuine Piece of Australian Advertising History

Bring a touch of nostalgia to your home, office, man cave or collection with this impressive original Hudson’s Soap porcelain enamel advertising sign.

Featuring the iconic slogans:

• “The Time and Money Saver”
• “In Packets Everywhere”

this authentic enamel sign is a wonderful survivor from Australia’s golden age of advertising. Its bold red, green and black colour scheme, classic typography and genuine aged patina make it a standout display piece with enormous character.

Original Australian enamel signs of this size are becoming increasingly difficult to source and are highly sought after by collectors of advertising, country store memorabilia, petroliana and Australiana.

Whether displayed in a home, café, garage, business or private collection, this is a statement piece that is sure to attract attention.

Features

• Genuine original Hudson’s Soap advertising sign
• Original porcelain enamel on steel
• Australian advertising memorabilia
• Circa 1920s–1940s
• Large display size
• Approximate dimensions: 920mm x 620mm
• Single-sided
• Original mounting holes
• Vibrant colours with excellent display appeal
• Wonderful authentic patina developed over decades of use

Condition

This sign is presented in honest vintage condition and has not been restored.

There are enamel chips, edge wear, scratches, rust where the enamel has been lost and other marks consistent with many decades of outdoor display and use. These signs were designed to advertise products and naturally accumulated wear over their working life.

Despite the age-related wear, the colours remain bright and vibrant, giving the sign exceptional display appeal.

Please examine all photographs carefully as they form part of the description.

Why You’ll Love It

Hudson’s Soap was one of Australia’s best-known household brands throughout the first half of the twentieth century, making original advertising signs highly collectable today.

Large authentic porcelain enamel examples are becoming increasingly scarce, particularly those retaining strong colour and excellent visual impact. This is a genuine investment-quality display piece that would complement any collection of vintage advertising, enamel signs, Australiana or country store memorabilia.

Shipping & Collection

This is a large and substantial item and will be professionally packed to ensure it arrives safely.

✔ Local collection is welcome from Vintage HQ, Heidelberg, Victoria.

Australia-wide shipping is available.

International shipping is also available. Please contact us prior to purchasing for a shipping quotation.

Any import duties, taxes or customs charges are the responsibility of the purchaser.

Visit Vintage HQ

We love welcoming visitors to Vintage HQ in Heidelberg, where Every Find Tells a Story.

Our collection is constantly changing, with thousands of unique antiques, collectables, artwork, books and vintage treasures.

Please note that not every item is displayed in-store. Many pieces are held in secure storage or are available exclusively online.

If you’re hoping to view a particular item, we recommend contacting us or making an appointment before visiting to avoid disappointment. We’ll happily have the item ready for you to inspect when you arrive.

Likewise, not every item from our collection is listed on our website, so if you’re searching for something specific, please don’t hesitate to ask—we may already have exactly what you’re looking for.

Whether you’re a seasoned collector or simply love discovering something unique, we’d love to help you find your next treasure.

Vintage HQ – Where Every Find Tells a Story.